Marketing Projects

This page is dedicated to the social media brand assets, campaigns and marketing projects I have done. Here, you’ll find a collection of strategic and engaging projects designed to connect with diverse audiences and achieve specific goals for nonprofits, school organizations, libraries and more.

Melcourses Campaign

At RocLab, I served as the marketing lead where I promoted melcourses, a student-built alternative to our university’s clunky course scheduling website. Students often struggled with confusing interfaces and limited search features, so I led campaigns to highlight melcourses' cleaner design and smarter filters as well as creating graphics and a mascot to connect with the student audience.

Social Media Campaign at Sibley Music Library

At Sibley Music Library, I spearheaded the library's first-ever social media presence to increase engagement with students, faculty, and the wider music community. I developed and executed a content strategy across Instagram and other platforms, highlighting collections, events, and student work.

Designathon 2025 Project

During my involvement in University of Rochester's annual designathon, I played a pivotal role in crafting visually engaging materials that elevated the overall event experience. My contributions centered on creating a visual identity that resonated with participants and sponsors while ensuring consistency across all platforms.